It took me 15 years to figure out a simple formula for how to get promoted. I wish someone had shared this with me when I was just starting. It's straightforward. Drive business impact consistently and communicate effectively. Check out the full article to learn the playbook.
Marketing has and is going through massive change. New channels, new technologies, and new consumer behaviors. In this changing world, we need a better way to stay grounded in the core jobs of marketing and the various jobs to be done in this fantastic profession.
In the crazy 2022 tech market, it's incredibly hard for candidates to pick a role. This post dives into the research you can do on your own, questions to ask in the interview process, and resources you can leverage to find a role that you can be confident in.
Product market fit is a popular term. I believe it's misunderstood. Businesses or products don't attain it forever at any given point. You can just as easily lose product-market fit as you gained it. This post dives deeper into the concept and how you can measure product-market fit.